Terms of Service.
Last updated: October 14, 2026. The commercial standards, deliverables, and mutual obligations governing CartVerge client partnerships.
Legal Disclaimer: These terms of service represent an operational framework outlining CartVerge's standard commercial principles and intellectual property ownership commitments. They should be reviewed and customized by qualified legal counsel to address specific municipal and commercial contracts.
1. Scope of Engagement
These Terms of Service govern all website design, Liquid theme development, conversion rate optimization (CRO) audits, experimentation programs, and Shopify app integrations performed by CartVerge ("we", "us", or "the Agency") for direct-to-consumer brand clients ("Client" or "you"). Individual deliverables, sprint timelines, and fee schedules are formalized through written Statements of Work (SOW).
2. Full Intellectual Property Ownership
We operate under a complete work-for-hire philosophy. Upon receipt of full payment for an invoice or sprint phase, you own 100% of all custom Liquid code, JSON schema templates, CSS style assets, experimentation roadmaps, diagnostic audit video teardowns, and analytical reports created during the engagement.
CartVerge retains zero proprietary lock-in. We do not license our code back to you; all changes are committed cleanly to your Git repository or Shopify theme library.
3. Client Collaboration & Access Requirements
To maintain velocity and deliver accurate CRO audits, Client agrees to provide timely access to necessary store systems, including Shopify Collaborator accounts with appropriate permissions, Google Analytics 4, heatmapping tools, and development staging environments. Delays in providing necessary technical access may adjust sprint milestone completion dates.
4. Quality Assurance & Safe Deployment
We strictly protect store stability. Theme modifications and CRO implementations are designed, QA-tested, and previewed on duplicate unpublished theme copies before deployment to live production. Client has final approval before any new feature or layout variation goes live to traffic.
5. Retainers, Invoicing, and Cancellations
Following our fixed-scope 30-Day Conversion Sprint, ongoing CRO retainers operate on a flexible month-to-month basis unless a longer term is mutually requested. Either party may conclude a monthly retainer with 30 days written notice. Invoices are payable upon receipt, and services may be paused if accounts become overdue.
6. Non-Disparagement & Mutual Confidentiality
Both parties agree to treat business performance data, analytics metrics, margin calculations, and proprietary product roadmaps as strictly confidential. CartVerge will not publish client conversion data or identifiable metrics without explicit written consent.
7. Limitation of Liability
While CartVerge utilizes industry-standard statistical methodologies and conversion best practices, e-commerce revenues fluctuate based on product-market fit, advertising bids, macroeconomic shifts, and seasonality. To the maximum extent permitted by law, CartVerge's cumulative liability for any claim arising out of an engagement shall not exceed the total fees paid by Client during the three months preceding the claim.
8. Contact and Inquiries
For contract questions, billing inquiries, or legal communications, contact our team directly at hello@cartverge.co.