Frequently Asked Questions About How We Work.
Clear, direct answers regarding our Shopify-only process, engagement pricing, timelines, technical safeguards, and code ownership. No evasive agency sales talk.
Working With CartVerge
How our collaborative workflow, communication rhythms, and onboarding operate.
How does communication work throughout an engagement?
We prioritize focused, asynchronous communication to respect your operational focus. We share sprint updates, video walkthroughs, and roadmaps via dedicated shared Slack or email channels, paired with scheduled bi-weekly strategy check-ins. You communicate directly with the senior conversion architects and developers building your store, not junior account coordinators.
Do you work alongside our existing in-house developers or agency?
Yes. If you have an internal development team, we can operate strictly as conversion researchers and UI/UX architects, delivering production-ready technical specifications, Figma components, and Liquid prototypes for your team to merge. Alternatively, we can handle end-to-end development via GitHub pull requests that your technical lead reviews and approves.
How much of our internal team's time is required each week?
Our process is designed to be low-lift for your leadership. Expect roughly 1 to 2 hours during onboarding for store access and goals alignment. Thereafter, your team's commitment is typically 30 to 45 minutes per week to review sprint progress, approve test concepts, and review plain-English outcome reports.
What store access permissions do you need to get started?
We request collaborator access via your Shopify Partner dashboard with least-privilege permissions: Themes, Products, Reports, and Navigation. We never request access to customer personally identifiable information (PII) or banking settings. We also request read-only access to your Google Analytics 4 property to verify event tracking.
Pricing, Quotes & Contracts
Transparent economics, clear deliverables, and zero hidden agency overhead.
How are your Shopify CRO and development engagements priced?
We price engagements based on fixed project scopes (such as our 30-Day Conversion Sprint or custom theme migrations) and structured month-to-month optimization retainers. Every proposal clearly specifies exact deliverables, test velocity, and engineering allocations with flat, transparent invoicing and zero surprise fees.
Why don't you display fixed public pricing on your website?
Every Shopify store operates with unique technical complexity. A store with 10 SKU variants on a standard theme requires different engineering resources than a multi-currency catalog with custom ERP webhooks and high-traffic A/B testing infrastructure. We evaluate your store during our free audit to deliver a tailored, accurate proposal rather than forcing you into a bloated tier.
Are we locked into long-term retainer contracts?
No. We do not enforce 6-month or 12-month lock-in agreements. After our initial project or 30-day sprint, ongoing CRO retainers operate on flexible month-to-month terms with a simple 30-day cancellation notice. We believe in earning your business through measurable monthly progress.
What exactly is included in the free 30-minute CRO audit?
Our free audit is an authentic, manual evaluation conducted by a senior Shopify specialist. We inspect your mobile navigation, product detail page buy boxes, cart drawer flow, and Core Web Vitals speed data. You receive a prioritized teardown highlighting your store's top 3 to 5 conversion leaks with concrete recommended fixes, whether you work with us or not.
Results, Attribution & Timelines
How we measure commercial impact and execute experiment cycles.
How quickly can we expect to see measurable conversion improvements?
In our 30-Day Conversion Sprint, quick-win UX friction fixes (such as mobile buy box sticky bars, cart drawer threshold meters, and form optimizations) are deployed within the first two weeks. Controlled A/B experiments typically run for two to four full business weeks to collect statistically significant sample sizes before scaling.
What happens if an A/B test variation does not beat the control?
A non-winning test is a valuable safeguard against a costly permanent mistake. In testing, learning that a proposed redesign or pricing change does not convert prevents you from rolling it out store-wide. We document user behavior data, iterate on our hypothesis, and pivot to the next highest-ranked opportunity on your roadmap.
How do you attribute revenue gains to specific optimizations?
For A/B testing, attribution is deterministic: incoming traffic is randomly split 50/50, and revenue per visitor (RPV) is compared between both groups over the identical time period. For foundational baseline updates, we measure pre- and post-deployment cohort metrics while controlling for seasonal traffic variations and ad spend changes.
What traffic volume does a Shopify store need for valid A/B testing?
Statistically sound A/B testing requires adequate sample sizes—generally at least 20,000 monthly unique visitors and 300+ monthly orders. If your store operates below this threshold, running A/B tests takes months to reach statistical power. In those cases, we focus on heuristic UX overhauls, speed engineering, and high-impact qualitative fixes.
What if our store doesn't have enough traffic for A/B testing yet?
Stores below high-traffic thresholds benefit most from foundational conversion engineering: repairing broken mobile variant selectors, adding responsive size guides, optimizing page speed to pass Core Web Vitals, and implementing cart drawer cross-sells. These high-conviction best-practice updates drive immediate lifts without waiting for sample size significance.
Technical Safety, QA & Speed
How we protect your live checkout, maintain pixel tracking, and guarantee site stability.
Can testing or theme changes break our live checkout or store?
No. We never develop directly inside your live published theme. All code modifications are developed, tested, and QA-verified in private staging themes or isolated GitHub feature branches. We simulate complete test orders and checkout flows before anything is deployed to production.
Do you test across actual mobile hardware before pushing code live?
Yes. Responsive desktop browser resizing is insufficient. We perform rigorous manual quality assurance across actual physical iOS and Android hardware (iPhone, Samsung Galaxy, Google Pixel) in Safari, Chrome, and in-app Instagram/TikTok webviews to ensure buttons, modals, and sticky bars respond flawlessly to touch.
Will your code modifications interfere with our tracking pixels or ERP?
Never. We run pre- and post-optimization tracking audits to verify that all Google Analytics 4, Meta Pixel, TikTok, and Klaviyo e-commerce events (view_item, add_to_cart, begin_checkout, purchase) continue firing accurately without data discrepancies.
How do you ensure changes comply with Google Core Web Vitals?
We write lean, native Liquid code without heavy external JavaScript libraries. We ensure images have explicit width and height attributes to prevent layout shifts (CLS), defer non-critical scripts to protect interaction responsiveness (INP), and optimize hero assets with fetchpriority="high" for sub-2.5s LCP.
Are your custom Shopify theme sections compatible with Online Store 2.0?
Yes. Everything we build utilizes modern Shopify Online Store 2.0 architecture with JSON templates and customizable section schemas. Your marketing and merchandising teams can easily rearrange, hide, or update text, colors, and products directly inside the native Shopify theme editor without developer assistance.
Ownership, Guarantees & Maintenance
Plain-English terms regarding intellectual property, guarantees, and long-term maintainability.
Who owns the Liquid code, design files, and test data you build?
You own 100% of everything from day one. All Liquid snippets, CSS stylesheets, Figma design files, analytics documentation, and raw experimentation datasets are your brand's exclusive property. We never license proprietary plugins or build barriers to your autonomy.
What happens if we decide to pause or terminate our monthly engagement?
If you pause or conclude our engagement, all optimizations and custom code remain live and fully functional in your Shopify theme. We conduct a thorough offboarding walkthrough, ensuring your internal team has complete documentation to manage your theme independently.
Do you offer guaranteed revenue increases?
Any agency promising guaranteed 50% conversion lifts is behaving dishonestly. Conversion rates depend on multiple variables outside an agency's control, including product-market fit, ad creative quality, inventory availability, and macroeconomic shifts. What we guarantee is a rigorous, transparent methodology: every change is backed by verified data, tested safely in staging, and ranked by potential revenue impact.
Can our in-house team maintain the custom Liquid code you write?
Absolutely. We write clean, commented, semantic Liquid and modular CSS following official Shopify theme development guidelines. Any competent frontend web developer can read, modify, or extend our code without specialized proprietary training.
Ask Us Directly — We Reply Within 1 Business Day
Send us your store link and any questions about your Shopify optimization requirements. No sales pressure, no generic pitches.